Black Hills State University  ·  NIL Program

Put Your Brand Behind BHSU Athletes

H Connect NIL connects local and regional brands with highly engaged college sports audiences through authentic student-athlete podcast content. Three shows. Real athletes. Real reach.

View Sponsorship Packages

An H Connect Collective Program  ·  hconnectnil.com

Our Shows

Three Podcasts. Three Audiences. One Platform.

Reach BHSU sports fans — students, alumni, families, and the broader Spearfish community — through weekly podcast content hosted by the athletes themselves.

Women's Basketball

Inside the Hive

The official podcast of the BHSU Women's Basketball program. Player-hosted episodes covering game recaps, athlete stories, and campus life.

Men's Basketball

The Above the Rim Report

The official podcast of the BHSU Men's Basketball program. In-depth analysis, behind-the-scenes access, and authentic athlete voices.

Football

Build Your Room Podcast

The official podcast of BHSU Football. Position-room specific episodes giving fans an inside look at the team, culture, and the players.

Why It Works

More Than an Ad — It's a Partnership

College sports audiences are loyal, local, and growing. Your sponsorship directly supports student-athletes while building your brand in the community.

🎯

Targeted Reach

Connect with BHSU students, alumni, families, and Spearfish sports fans who trust these athletes.

🤝

Authentic Endorsement

Student-athletes read your spots. Authentic voices cut through the noise that traditional ads don't.

💛

Community Impact

70% of every sponsorship dollar goes directly to the athletes. Your brand fuels their dreams.

📈

Growing Platform

Early sponsors get ground-floor pricing as listenership grows across all three shows each season.

Sponsorship Packages

Choose Your Show & Your Level

All packages are priced per episode. Commit to a full season for maximum brand exposure. Sponsor one show or all three.

Inside the Hive — Women's Basketball

BHSU Women's Basketball · Official Podcast

Frontline
Frontline Sponsor
$100
per episode
  • 30-second mid-roll ad read by athletes
  • Brand mention in episode intro
  • Listed in show notes & description
  • Social media shout-out post
Sponsor This Show →
Title
Title Sponsor
$500
per episode
  • Exclusive episode title branding
  • 90-second custom ad segment
  • Athlete-recorded brand testimonial
  • Priority logo placement everywhere
  • Season recap feature segment
  • Athlete meet & greet opportunity
Sponsor This Show →
Full Season · 6 Episodes
Season Package
  • Locked in for all 6 episodes of the season
  • Maximum brand exposure over the full season
  • All benefits of your chosen tier, every episode
  • Priority consideration for next season renewal

The Above the Rim Report — Men's Basketball

BHSU Men's Basketball · Official Podcast

Frontline
Frontline Sponsor
$100
per episode
  • 30-second mid-roll ad read by athletes
  • Brand mention in episode intro
  • Listed in show notes & description
  • Social media shout-out post
Sponsor This Show →
Title
Title Sponsor
$500
per episode
  • Exclusive episode title branding
  • 90-second custom ad segment
  • Athlete-recorded brand testimonial
  • Priority logo placement everywhere
  • Season recap feature segment
  • Athlete meet & greet opportunity
Sponsor This Show →
Full Season · 6 Episodes
Season Package
  • Locked in for all 6 episodes of the season
  • Maximum brand exposure over the full season
  • All benefits of your chosen tier, every episode
  • Priority consideration for next season renewal

Build Your Room Podcast — Football

BHSU Football · Official Podcast

Frontline
Frontline Sponsor
$100
per episode
  • 30-second mid-roll ad read by athletes
  • Brand mention in episode intro
  • Listed in show notes & description
  • Social media shout-out post
Sponsor This Show →
Title
Title Sponsor
$500
per episode
  • Exclusive episode title branding
  • 90-second custom ad segment
  • Athlete-recorded brand testimonial
  • Priority logo placement everywhere
  • Season recap feature segment
  • Athlete meet & greet opportunity
Sponsor This Show →
Full Season · 6 Episodes
Season Package
  • Locked in for all 6 episodes of the season
  • Maximum brand exposure over the full season
  • All benefits of your chosen tier, every episode
  • Priority consideration for next season renewal
How Your Sponsorship Is Distributed
70%
Directly to
Student-Athletes
15%
Funding NIL
Opportunities for
Other BHSU Programs
15%
Platform
Operations

Every dollar you invest goes back into BHSU athletics and the student-athletes who represent it.

Get In Touch

Ready to Be a Sponsor?

Have questions before committing? Reach out and we'll get back to you within one business day.